Privacy Policy

1. Business Identification & Scope

This Privacy Policy describes how Scott Tafoya, Real Estate Professional associated with eXp Realty of California, Inc. ("we," "us," or "our"), collects, uses, protects, and discloses information gathered from real estate professionals and prospects through our landing pages, advertising campaigns (including "THE NEW WAY"), digital forms, and direct outreach.

Brokerage Affiliation: eXp Realty of California, Inc. Professional Representation by Scott Tafoya, CA DRE #01493993.

2. Information We Collect

When you inquire about agent mentorship, production growth, or partnership opportunities, we collect personal information you voluntarily provide, including:

• Full Name (First and Last Name)
• Mobile Telephone Number
• Email Address
• City / California Market and geographical service area
• Professional production data (e.g., closed transaction bracket over the past 12 months)
• California Real Estate licensing status (Licensed, In Progress, Unlicensed)
• Primary business obstacles and support interests (e.g., lead systems, conversion, coaching)
• Digital and campaign tracking parameters (UTM source, campaign, medium, device type, IP address, and timestamp)

3. How Information Is Used

Your information is used strictly to:

• Connect you with Scott Tafoya or a designated senior leadership partner for an exploratory, confidential consultation regarding agent opportunities.
• Assess your production goals and recommend appropriate coaching, lending, lead, or marketing resources.
• Provide direct one-on-one phone and email follow-ups.
• Maintain accurate business records and pipeline management within our secure CRM systems.

We never sell, rent, lease, or monetize your contact information or personal data to third-party list brokers, advertisers, or outside marketers.

4. California Consumer Privacy Disclosures (CCPA / CPRA)

California residents have the right to request disclosure of the personal information we maintain, request deletion of their data, and opt out of future communications without discrimination. To exercise any privacy rights, email or call Scott Tafoya with your request.

5. Contact Information

For questions regarding this policy or your personal data:

Scott Tafoya | eXp Realty
California Real Estate Services
Email: privacy@scotttafoya.com / direct contact via inquiry form